Deal Spotlight - Madrona Advogados: recent M&A and capital markets deals in Brazil
30 June 2026
Madrona Advogados, Alliott Global Alliance's law firm representative in Brazil has recently advised on three notable matters across its Corporate and M&A and Capital Markets practices.
30e’s exclusive concert rights at the Maracanã stadium in Rio de Janeiro, Laticínios Catupiry’s first acquisition in more than 115 years, and a R$25.5 million agribusiness receivables issuance for Valora Gestão de Investimentos. Each is summarised below.
30e secures exclusive concert rights at the Maracanã - Corporate and M&A - Signed and closed 16 April 2026
Madrona Advogados advised 30E Holding Ltda. (30e) on an agreement with Fla‑Flu Serviços S.A. (“Consórcio Fla‑Flu”), the concessionaire that manages the Estádio Jornalista Mário Filho (the Maracanã) in Rio de Janeiro. Under the deal, 30e acquired the exclusive right to source, promote and hold concerts at the stadium for a five‑year term beginning in 2027, placing the Maracanã under a single live‑entertainment operator. The arrangement is intended to expand the roster of major national and international concerts at the venue, improve operational efficiency and optimise the event calendar without disrupting the priority of the sporting schedule. Madrona advised 30e on the negotiation of the transaction documents, with a team led by partner Roberto Pary alongside Lucas Grilli Bastos. Fla‑Flu Serviços S.A. was advised by in‑house counsel Antonio Panza.
Laticínios Catupiry makes its first acquisition in 115 years - Corporate and M&A - Cross‑border (USA) - Signed 4 June 2026
Madrona Advogados advised Laticínios Catupiry Ltda. on the first corporate acquisition in the company’s more than 115‑year history. Catupiry agreed to acquire 100% of the equity interest held by Leprino Foods Brasil Participações Ltda. — part of the world’s largest producer of mozzarella cheese — in Lactojara Indústria e Comércio de Laticínios Ltda., which operates Leprino’s industrial business in Brazil. The cross‑border transaction remains subject to customary closing conditions and reinforces Catupiry’s commitment to expanding and strengthening its portfolio of more than 130 products. Madrona’s Corporate and M&A team was led by partners Luciana Felisbino and Ricardo Madrona, with associates Henrique Maluta, Fernando Sant’Anna and Gabriel Felipe Vieira; partner Luis Nagalli, with Rodrigo Vianna and Regina Martins Vieira, advised on antitrust. Leprino Foods Company was advised by Demarest Advogados (Luciana Cossermelli Tornovsky, Luiza Peralta and Eduarda Strafacci) and its in‑house team, and Catupiry was also advised by Alvarez & Marsal (Paulo Mota, Bruno Adani and Thiago Honda).
Madrona advises Valora on a R$25.5m agribusiness receivables (CRA) issuance - Capital Markets - Closed 11 June 2026
Madrona Advogados acted as deal counsel for Valora Gestão de Investimentos Ltda. on the 27th issuance of agribusiness receivables certificates (CRA) by Travessia Securitizadora S.A., in the total amount of R$25,500,000, together with the related public offering. The certificates are backed by agribusiness receivables owed by Fabio Ruediger and are secured by real estate and surety collateral. Madrona’s Capital Markets team comprised partner Luis Bellini with Gabriela Ticianelli, Rafaela Teixeira, Eduardo Borges and Beatriz Criez. Other parties to the transaction included Travessia Securitizadora S.A., Oliveira Trust Distribuidora de Títulos e Valores Mobiliários Ltda., and Fabio Ruediger, Larissa Renovato Ruediger and Margarida Veronica Ruediger.
" Deal Spotlights" is a series highlighting recent work from across the alliance. In these instances, the deals were led by Partners Ricardo Madrona, Luciana Felisbino and Roberto Pary (Catupiry and 30E mandates). Luis Nagalli, competition / CADE clearance on Catupiry and Luis Bellini led the Valora CRA issuance at Madrona Advogados.
About Madrona Advogados:
Madrona Law is a full service, top 25 law firm based in São Paulo and Brasilia, Brazil.
With a focus on corporate law, mergers and acquisitions, capital markets, financial law, and infrastructure, in addition to a strong performance in tax, real estate, civil litigation, and labor law, our motivation is to invest in people and work so that our clients reach their goals, always with ethics and responsibility. With a team of more than 110 legal professionals with great experience and with recommendations by several national and international publications, the team at Madrona Advogados are aligned with the principles and objectives that they set out to achieve.